Protection of the Karoo Identity

The Karoo region presents images of wholesomeness, windmills, sheep farms, endless vistas, hospitality and wholesome food …

The region is famous for its sheep meat with its distinct taste and texture. Karoo sheep meat’s distinctive character is derived from grazing on indigenous Karoo veldt vegetation. The name “Karoo” has been abused and misappropriated by many businesses not based in the Karoo. The economic benefits have been taken from the people of the Karoo.

Now for the first time a certification mark will guarantee that you are buying true Karoo meat.